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Services
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Commerical Review
Analyse and review business to date including all commercial strategies and revenue streams
Review management and strategic direction of sales
Work with International brands and markets
Specialise in repositioning businesses, improving business performance
Development of new business strategy increasing revenues and asset value
Marketing & communications
Distribution and revenue optimisation
Asset Performance
Budget Management
Digital transformation
Performance marketing functions
Identify where are the opportunities to strengthen the business strategy to increase financial performance
Sales Representation
Increase brand visibility and business revenues from International markets
One to one dedicated overseas sales calls to Luxury Leisure and MICE decision makers through sales missions
Representation at key International Trade Fairs, high-end buyers events and educational/fam trips from overseas
Tour Operator contracting/Luxury Consortia targeting
Coordination of Luxury leisure Fam trips and site inspections
Conduct site inspections
Liaison with local Trade Media
Liaison with key Trade Associations and other relevant third parties
Sales
Pricing
Yield management
Distribution channels
Revenue generation
Sales training
Sales plans
Business development
Budget writing
Specialist in overseas market including China, North America, EMEA
Sales negotiation, account management and contract training
Marketing & Communications
Brand development for Luxury and 4 Star Hotels
Digital transformation
Marketing strategies and campaigns – digital and offline, B2C and B2B
Advertising campaigns
​Website development – tender process, design, digital strategy, content management to launch of website
Brand development and Communications
Social Media Strategy – managed social media accounts for IC Dublin
3rd party agency management and communications (SEO/PPC/PR/Media Buying/Social Media)